Kinsukuroi “Better Once Broken”

FreeU – “Kinsukuroi” Tee

The Kinsukuroi Tee by FreeU is a wearable reflection of healing, connection, and purpose.

The word “Kinsukuroi” (金繕い) translates to “golden repair”—the Japanese art of mending broken pottery with gold, turning cracks into beauty. It’s a reminder that our scars don’t define us—they refine us.

On the front, the minimalist “Kinsukuroi” print stands for strength through imperfection, a quiet declaration that we can become stronger and more beautiful through the process of repair.

On the back, bold numbers draw attention to the staggering statistics surrounding mental health—each one representing lives affected, voices unheard, and stories still unfolding. The closing line, “Call a friend…”, is a gentle but powerful call to action: connection heals.

Crafted from premium cotton with a relaxed fit, the Kinsukuroi Tee embodies the spirit of FreeU—freedom through self-acceptance, empathy, and care for one another.

Because healing isn’t meant to be done alone.